
K so I recently came across Bare Minerals while we were doing a trunk show at the studio. The woman who actually started the company lives here in SF and gave us samples to give away at the show. I remember using bare minerals in highschool, but did not really like it back then for whatever reason so I decided to give it another try. I loved it by the way. So now I am an observer, duh. As I was looking at the packaging I noticed a different font on the top of the lid-wait...the whole logo is different. its now bareMinerals, in a font that looks similar to this! I like. I am also being observant about the bag that she gave us the samples in...super cute-pink, brown, young looking with cute little sayings all over it and the theme being RETHINK. Rethink why a Big Package is Great. (because the makeup comes in small little tubs) get it? cute right. So then all over it there are other sayings such as rethink the use of a little protection(spf) rethink the idea of shrinking assets, rethink your foundation, rethink the idea of pleasing yourself in public, rethink going bare in public... things like this-so I just wanted to share my thoughts on the New and Improved bareMinerals branding I dig.
http://bareescentuals.com/on/demandware.store/Sites-BareEscentuals-Site/default/Home-Show?brandId=BM